Brand strategy – Who Needs Engineers https://whoneedsengineers.com/wne_live Software Engineering Recruitment Sun, 20 Oct 2024 05:10:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://whoneedsengineers.com/wne_live/wp-content/uploads/2023/06/cropped-wne_logo-3-32x32.png Brand strategy – Who Needs Engineers https://whoneedsengineers.com/wne_live 32 32 Vice President, Brand Activation https://whoneedsengineers.com/jobs/project-management-and-business-analysis/vice-president-brand-activation-2/ Sun, 20 Oct 2024 05:10:02 +0000 https://whoneedsengineers.com/wne_live/jobs/jobs-categories/vice-president-brand-activation-2/ Vice President, Brand Activation

Job Description:

    We are seeking a seasoned professional for the role of Vice President of Brand Activation. This pivotal position involves leading our brand strategy and activation efforts, ensuring alignment with our core values and mission. The ideal candidate will be responsible for crafting compelling marketing initiatives that resonate with our target audience. You will collaborate with cross-functional teams to develop innovative campaigns that drive brand awareness and engagement. Your expertise in market analysis and consumer behavior will be essential in guiding our brand positioning and messaging strategies. You will also oversee the execution of brand campaigns across various channels, ensuring consistency and effectiveness. This is an opportunity to shape the future of our brand in a dynamic and fast-paced environment.

IT Languages:

  • English
  • Spanish
  • French

As the Vice President of Brand Activation, your primary focus will be on enhancing our brand presence and driving customer engagement through strategic initiatives.:

    Develop and implement comprehensive brand activation strategies;; Analyze market trends and consumer insights to inform brand positioning;; Lead cross-functional teams in executing marketing campaigns;; Monitor and measure the effectiveness of brand initiatives;; Manage budgets and resources effectively to maximize ROI

Spoken Languages:

  • English;; Spanish;; French

Skillset:

  • Brand strategy
  • Digital marketing
  • Market analysis
  • Campaign management
  • Data-driven decision making

Soft Skills:

  • Leadership
  • Strategic thinking
  • Excellent communication skills
  • Collaboration
  • Creative problem-solving

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • Proven experience in brand management and activation
  • Strong understanding of digital marketing strategies

Years of Experience:

    8

Location:

    Carlsbad, CA, United States

Job Benefits:

  • Health insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities
  • Flexible working hours

Working Conditions:

    Full Time

Employment Type:

    Permanent Contract

Company Culture:

  • Our company values innovation, collaboration, and a commitment to excellence. We foster an inclusive environment where every team member's voice is heard and valued. We believe in empowering our employees to take initiative and drive positive change within the organization.

Opportunities For Advancement:

  • Leadership training programs, Mentorship opportunities, Career growth within the marketing division

Visa Sponsorship:

    Available
]]> Vice President, Brand Activation https://whoneedsengineers.com/jobs/project-management-and-business-analysis/vice-president-brand-activation/ Sun, 13 Oct 2024 04:45:02 +0000 https://whoneedsengineers.com/wne_live/jobs/jobs-categories/vice-president-brand-activation/ Vice President, Brand Activation

Job Description:

    We are seeking a seasoned professional for the role of Vice President of Brand Activation. This pivotal position involves leading our brand strategy and activation efforts, ensuring alignment with our core values and mission. The ideal candidate will be responsible for crafting compelling marketing initiatives that resonate with our target audience. You will collaborate with cross-functional teams to develop innovative campaigns that drive brand awareness and engagement. Your expertise in market analysis and consumer behavior will be essential in guiding our brand positioning and messaging strategies. You will also oversee the execution of brand campaigns across various channels, ensuring consistency and effectiveness. This is an opportunity to shape the future of our brand in a dynamic and fast-paced environment.

IT Languages:

  • English
  • Spanish
  • French

As the Vice President of Brand Activation, your primary focus will be on enhancing our brand presence and driving customer engagement through strategic initiatives.:

    Develop and implement comprehensive brand activation strategies;; Analyze market trends and consumer insights to inform brand positioning;; Lead cross-functional teams in executing marketing campaigns;; Monitor and measure the effectiveness of brand initiatives;; Manage budgets and resources effectively to maximize ROI

Spoken Languages:

  • English;; Spanish;; French

Skillset:

  • Brand strategy
  • Digital marketing
  • Market analysis
  • Campaign management
  • Data-driven decision making

Soft Skills:

  • Leadership
  • Strategic thinking
  • Excellent communication skills
  • Collaboration
  • Creative problem-solving

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • Proven experience in brand management and activation
  • Strong understanding of digital marketing strategies

Years of Experience:

    8

Location:

    Carlsbad, CA, United States

Job Benefits:

  • Health insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities
  • Flexible working hours

Working Conditions:

    Full Time

Employment Type:

    Permanent Contract

Company Culture:

  • Our company values innovation, collaboration, and a commitment to excellence. We foster an inclusive environment where every team member's voice is heard and valued. We believe in empowering our employees to take initiative and drive positive change within the organization.

Opportunities For Advancement:

  • Leadership training programs, Mentorship opportunities, Career growth within the marketing division

Visa Sponsorship:

    Available
]]> Global Head of Creative https://whoneedsengineers.com/jobs/project-management-and-business-analysis/global-head-of-creative/ Sun, 15 Sep 2024 13:15:02 +0000 https://whoneedsengineers.com/wne_live/jobs/jobs-categories/global-head-of-creative/ Global Head of Creative

Job Description:

    Dometic is a leading player in the mobile living industry, dedicated to enhancing the outdoor experience for millions around the globe. As the Global Head of Creative, you will play a pivotal role in shaping and enhancing the creative vision and visual identity of our brand. This position is based at our headquarters in Solna, Stockholm County, and you will report directly to our Chief Marketing Officer. Your expertise will guide our creative strategies, ensuring a unified brand narrative that resonates with diverse audiences and aligns with our mission to connect people with nature. You will be instrumental in overseeing global marketing initiatives, fostering collaboration across various teams, and driving creative excellence in all our campaigns.

IT Languages:

  • Adobe Creative Suite
  • Video Editing Software

You will be responsible for a wide range of tasks aimed at elevating our brand’s creative output and ensuring consistent communication across all platforms.:

    Develop and articulate a creative vision that aligns with company goals;; Ensure brand consistency and recognition through effective storytelling;; Lead the creation of global campaigns and collaborate with marketing teams;; Establish standards for evaluating creative work to meet objectives and brand guidelines;; Mentor and inspire local and global creative teams throughout the development process;; Manage relationships with creative agency partners and evaluate their contributions;; Stay informed about industry trends and best practices to foster innovation;; Oversee resource allocation to ensure cost-effective production of creative assets;; Support brand integration for newly acquired companies from a visual and creative perspective

Spoken Languages:

  • English;; Swedish

Skillset:

  • Creative leadership
  • Brand strategy
  • Visual storytelling
  • Campaign development
  • Mentorship

Soft Skills:

  • Strong communication skills
  • Emotional intelligence
  • Collaboration and teamwork
  • Ability to motivate and inspire
  • Adaptability

Qualifications:

  • Degree in Marketing, Art, Visual/Graphic Design, or equivalent experience
  • Over a decade of relevant experience in creative leadership roles
  • Experience with premium global consumer lifestyle brands, preferably in outdoor or consumer electronics sectors

Years of Experience:

    10

Location:

    Europe

Job Benefits:

  • Dynamic work environment
  • Opportunities for personal and professional growth
  • Collaborative team culture
  • Flexible working arrangements
  • Exposure to global marketing strategies

Working Conditions:

    Full Time

Employment Type:

    Permanent Contract

Company Culture:

  • Dometic fosters a culture of innovation, collaboration, and a passion for outdoor living. We believe in building a supportive environment where every team member can thrive. Our core values guide us: we work together to shape our future, embrace challenges, and strive for excellence in all we do.

Opportunities For Advancement:

  • Lead larger marketing initiatives, Expand creative team leadership, Influence global brand strategy

Visa Sponsorship:

    Available
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