Customer behavior analysis – Who Needs Engineers
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Software Engineering RecruitmentSun, 22 Sep 2024 11:00:02 +0000en-US
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https://whoneedsengineers.com/wne_live
3232Senior Data Analyst
https://whoneedsengineers.com/jobs/data-sciene-and-analytics/senior-data-analyst-7/
Sun, 22 Sep 2024 11:00:02 +0000https://whoneedsengineers.com/wne_live/jobs/jobs-categories/senior-data-analyst-7/Senior Data Analyst
Job Description:
We are looking for a skilled Senior Data Analyst to join our dynamic team on a contract basis. This role is particularly focused on marketing analytics, where you will leverage your extensive experience to provide deep insights into marketing performance and customer behavior. You will be instrumental in transforming complex data into comprehensible visualizations that can be easily interpreted by stakeholders without a technical background. Your primary objective will be to analyze various data sources, derive actionable insights, and help drive strategic decision-making processes. You will engage with cross-functional teams to integrate data-driven strategies into marketing initiatives, ensuring that our approach is both effective and aligned with business goals.
IT Languages:
SQL
PowerBI
Google BigQuery
As a Senior Data Analyst, you will undertake various responsibilities that are crucial to our marketing analytics efforts.:
Conduct in-depth analysis of marketing performance and customer behavior to extract valuable insights.;; Design and maintain interactive dashboards and reports using PowerBI for marketing teams.;; Utilize SQL to execute complex queries and manage data sets from Google BigQuery.;; Present findings through compelling data visualizations and narratives to ensure clarity for non-technical audiences.;; Analyze on-site tracking data for monitoring web activities and enhancing marketing strategies.;; Leverage Google Analytics to evaluate the success of digital marketing campaigns and provide actionable feedback.;; Collaborate with diverse teams to ensure data-driven insights are effectively integrated into marketing and business strategies.
Spoken Languages:
English;; Swedish
Skillset:
Data analysis
Marketing analytics
Data visualization
Customer behavior analysis
Google Analytics
Soft Skills:
Strong analytical thinking
Effective communication skills
Collaboration and teamwork
Attention to detail
Problem-solving abilities
Qualifications:
Bachelor’s degree in Data Science, Statistics, Marketing or a related field
Advanced knowledge of marketing analytics principles
Proficiency in data visualization tools
Years of Experience:
5
Location:
Greater Malmö Metropolitan Area, EU
Job Benefits:
Flexible working hours
Remote working opportunities
Professional development programs
Collaborative team environment
Opportunity for contract renewal
Working Conditions:
Remote
Employment Type:
Temporary Contract
Company Culture:
We foster a culture of innovation and collaboration, where every team member is encouraged to share ideas and contribute to the success of our projects. Our environment values continuous learning and adaptability, aiming to create solutions that make a real impact.
Opportunities For Advancement:
Potential for project leadership roles, Opportunities to work on diverse projects, Access to advanced training and resources