Senior Data Analyst, Marketing Analytics (Attribution & Paid Search)

Senior Data Analyst, Marketing Analytics (Attribution & Paid Search)

Job Description:

Join a dynamic and innovative team as a Senior Data Analyst focusing on Marketing Analytics. In this pivotal role, you will leverage your expertise in data analysis to enhance our Paid Search operations and refine our strategies to attract incremental and loyal customers. You will be responsible for developing quantitative analyses and statistical models that will guide marketing decisions. Your insights will directly impact the effectiveness of our campaigns, and you will play a crucial role in improving our marketing measurement tools, including attribution models and experimentation frameworks. As a key member of our analytics team, you will explore large datasets, unearth insights, and present your findings to stakeholders, enabling data-driven decision-making across the organization. This position is an opportunity to make significant contributions to our marketing efforts while mentoring fellow team members in analytical skills.

IT Languages:

• SQL
• Python
• Pandas
• Scikit-learn
• PySpark

As a Senior Data Analyst, your main responsibilities will include the following tasks::

Develop quantitative analyses and statistical models to inform marketing decisions;; Maintain and enhance marketing measurement tools like attribution models and customer lifetime value assessments;; Analyze large datasets to identify opportunities, issues, and insights;; Create new methodologies to scale marketing channels effectively;; Act as a bridge between the marketing teams and the data engineering team;; Mentor junior analysts and share expertise in data analysis

Spoken Languages:

• English

Skillset:

• SQL
• Python
• Data Analysis
• Marketing Attribution
• Data Visualization

Soft Skills:

• Excellent communication skills
• Ability to work independently
• Strong analytical thinking
• Team collaboration

Qualifications:

• 5+ years of experience in analytics, data science, or business intelligence
• Strong proficiency in SQL and Python for data analysis
• Experience in marketing attribution and paid search analytics
• Familiarity with data visualization and reporting tools

Years of Experience:

5

Location:

Berlin, Berlin, Germany, EU

Job Benefits:

• Annual personal growth budget
• Home office budget for workspace setup
• Flexible hybrid work-from-home policy
• Discounted public transportation tickets
• Generous maternity and paternity leave policies

Working Conditions:

Full Time

Employment Type:

Permanent Contract

Company Culture:

• We foster a collaborative and inclusive environment where data-driven decision-making is encouraged. Our team is passionate about travel and dedicated to creating unforgettable experiences for our customers. We value continuous learning and support each other’s growth in a vibrant, international workplace.

Opportunities For Advancement:

• Career development programs, Mentorship opportunities, Potential for leadership roles

Visa Sponsorship:

Available