User Research Specialist
Job Description
Join a rapidly expanding automotive manufacturer committed to enhancing customer understanding and driving innovation in the European market. As a User Research Specialist, you will play a pivotal role in investigating and analyzing the behaviors, motivations, and perceptions of European consumers, particularly in the context of electric vehicles and intelligent mobility solutions. Your insights will directly influence product development, marketing strategies, and overall brand positioning, helping the company to connect better with its local customer base. You will work collaboratively with cross-functional teams to design and execute comprehensive user research projects that utilize both qualitative and quantitative methodologies. This position offers a unique opportunity to shape the future of automotive experiences in Europe.
Key Responsibilities
As a User Research Specialist, your primary responsibility will be to conduct in-depth user research to inform critical business decisions.
- Design and implement user research projects that encompass both qualitative and quantitative methods.
- Investigate consumer motivations, usage patterns, and brand perceptions specifically related to electric vehicles and connected car technology.
- Create and manage various research tools, including surveys, discussion guides, and focus group frameworks.
- Collaborate with external research agencies to ensure high-quality data collection and methodological integrity.
- Analyze collected data to extract actionable insights and present these findings to internal stakeholders.
- Develop user personas, journey maps, and segmentation models that reflect the diversity of European markets.
- Prepare detailed research reports and deliver presentations to senior management and headquarters teams.
Required Technical Skills
Soft Skills
Qualifications
- Bachelor's or Master's degree in Psychology, Sociology, Market Research, Business, or a related field.
- Strong analytical skills and the ability to interpret complex data sets.
Language Requirements
Programming Languages:
SPSS, Power BI, Excel
Spoken Languages:
English, German, French
Benefits & Perks
- ✓ Competitive salary package
- ✓ Opportunities for career advancement
- ✓ Flexible working hours
- ✓ Professional development and training programs
- ✓ Dynamic and inclusive work environment
Working Conditions
Full Time
Company Culture
A progressive and inclusive culture that values innovation, collaboration, and a commitment to understanding customer needs. The company encourages a proactive approach to problem-solving and fosters a supportive environment for professional growth and development.
Salary Range
Project Types: Not Available
Career Growth: Potential for leadership roles within the research team, Opportunities to lead cross-functional projects, Pathways to senior management positions